Audience+ID

Characteristics of your learners:
 * Demographics (age, gender, location)
 * Experience (life experience, technical experience, experience with the topic)
 * Job experience with this company, experience with other companies
 * Technical skills important for computer/software training
 * Education (educational level, prior courses)
 * Motivations (what will this group of learners find motivating – and just as important, demotivating?)
 * Learning styles
 * VARK (Visual, Auditory, Read/write, Kinesthetic)
 * Global, Sequential
 * Other learning style model
 * Language and literacy? ESL?

Before you work to identify your audience, consider what questions were missing, you all have specific audiences in your secondary classes. The general outline given to identify your audience may have been too broad. Focus in on the 6-12 student to find any more specific audience identifiers and add them to a new list on this page:
 * Click edit and add your comments on how we will fine-tune the above list.** below this area

It is important to consider where someone was raised as well as where they are living now. You may have a student who was raised in a very rural area, but now lives in Denver. You also want to consider what their goals are. What are they trying to achieve? Knowing their interests and hobbies can also be important. - Sheryl

Secondary audience identifiers: setting - rural, suburban, city
 * age – 11-18 years**
 * Socioeconomic status – low to high income brackets**
 * Post-secondary plans – work force, college, trade school, military ~Heather**

**How much training obtained to carry out those post secondary plans. - Amanda**

mac or pc?

Technology Access (home computers, personal laptops, public access to the Internet only, iPhone) ~Ryan S.


 * When I was thinking about what sets our student audience apart from people of other ages, I immediately thought of an article I read called "Digital Natives, Digital Immigrants". (Marc Prensky) He talks about how kids of today (Digital Natives) think and process information differently because of the way they have been raised with technology. I went back and re-read the article and I think it really correlates to some of the things we have been addressing this week--"Do we have to entertain?" etc. You all may have already read this article, but I am going to post the link to the PDF just in case you are interested. Laura

http://www.marcprensky.com/writing/Prensky%20-%20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf

Special Programs: Severe and Special Needs (SSN); Talented and Gifted (TAG); 504 plans Barb

Age has taken on new meaning due the influence of technology. Generational categorization has become more importance due to technologic innovations that have occurred during the formative years of a child. It is more common to describe a person based on their generation affiliation as a way of understanding how they relate the work world, pop culture, entertainment, education, and many other important aspects of life. While you can still refer to a learning audience as a group of 11 year olds, it more useful to describe them as a Gen Z population. - Doug

I think that when dealing with younger students (K-5) it is still important to identify the age. Their tech skills generally increase with age. Even between 4th and 5th grades there is a huge difference in ability. - Barb

Dealing with multi-media learning we must keep in mind the Universal Design and Accessibility standards for our students with disabilities (visually impaired, hearing impaired, and those with physical disabilities). - Chuck

I also am reminded of instruction appealing to Gen Yers or Gen Nexters/Texters where they are ALWAYS multi-tasking (texting, listening to music, watching a video on YouTube all at the same time). Chuck